Edu.digital
Client
Česko.Digital
Type of order
Cooperation
Credits
Adam Koukola (art direction), Lukáš Návesník (management)
Edu.digital is a project of the non-profit organisation Česko.digital. The project aims to educate not only members of the community, but also those interested in the topic who are not members of the non-profit organisation. The topics of all educational webinars are not only from the field of information technology.
The logo consists of minimalist lines that together represent a book, which was voted as a symbol for education and self-development. The lines around the pages represent square brackets, symbolising a technical look. The condition of the whole creation was to be able to recognise that it is a sub-brand of Česko.Digital. That is why the beak was added, which is one of the elements of the non-profit organisation's visual communication. In addition, a custom-made Česko.Digital font is used to bring the two brands even closer together.
The visual communication of the logo is complemented by simple illustrations, again referring to education and self-development of all members and users.
The visual identity is intended to be independent from the visual communication of Česko.Digital and to be associated with the non-profit organisation only through a few elements included in the logo and illustrations.