Kafe jak lusk
Client
Kafe jak lusk
Type of order
Cooperation
Credits
Adam Koukola (art direction), Václav Hampl (photography)
KAFE JAK LUSK is the second project in my #KoukolaGastroProjects series, where I redesign the visual identities of gastro projects (restaurants, cafes, bars, etc.).
The aim of redesigning the identity of KAFE JAK LUSK was to modernise the existing logo and incorporate new ideas into the visual communication. The logo refers to the stairs that are part of the main café, so the overall look is technical and playful.
The logo uses a unique typography created specifically for KAFE JAK LUSK and again refers to the technical structure of the stairs, so it is often aligned shapes, but also sometimes points out some irregularities.
For the visual communication, inspiration was sought in the staircase itself, because in order to make the passage safe, the place must be completed with warning signs. As part of the visual communication, special badges were created to reflect the quality and range of the café. This is a playful element that is complemented by an elegant background in the form of bricks/stairs.KAFE AS LUSK is the second project in my #KoukolaGastroProjects series, where I redesign the visual identities of gastro projects (restaurants, cafes, bars, etc.).