Peca is one of the most famous Czech influencers. His journey is followed by more than 122,000 subscribers on YouTube and he also has a considerable number of followers on his other social networks. He wanted his fans to create the visuals for the new collection and my design was chosen as the final one.

The first designs involved a lot of work with the 1>0 theme and the creation of a lot of rules, complemented by a simple pattern on the back. However, due to technical problems, the design was abandoned and we stuck to the motto "There is beauty in simplicity". A special typeface was created, similar to the one Peca used to communicate, but thicker and therefore more striking. The current trend is to place the logo in the middle of the T-shirt, so we decided to place the embroidery of the slogan in the middle.