Upfloor is a company that sells and installs vinyl flooring and other interior products. Upfloor previously traded under the name AAA Flooring. The aim of the rebrand was to create a modern and clean visual identity that would work abroad.

The logo consists of clean typography and an arrow symbolising the company's main claim 'Upgrade your floor'. The symbol also reflects the wide range and adaptability of all the products, which are designed for both floors and walls, as well as other interior basics.

The logo is stylised in a technical and modern look, ensuring professional and elegant communication.