Yumi is a bistro based on healthy food and ingredients. Bistro Yumi is only in Rokycany, but they are trying to build a chain. Therefore, they had to create a logo that was simple and easy to remember.

The target group of Bistro Yumi is all ages.

The green colour in the background symbolises the colour of leaves, as the bistro has lettuce leaves as its main ingredient.

The logo consists of a short and a long version. The short logo has leaves in a circle, symbolising freshness and healthy food. The leaves are arranged in such a way that each letter of the company name can be represented on the logo. The long logo has a simple typography with leaves instead of dots above the letter. The visual communication also includes illustrations and lines that symbolise the bistro's journey.