Zázraky zrození is a fundraising campaign for the University Hospital in Olomouc. The goal of the campaign is to raise enough money to buy better equipment for the neonatal ward at the University Hospital in Olomouc. These are pulse oximeters, which will enable close monitoring of the vital signs of newborn babies. These devices will ensure full bonding with the mother or father and improve the quality of all stages of labour.

The visual identity reflects the connection, joy and security that are the hallmarks of bonding itself. The identity also tries to bring people closer to the whole fundraising campaign, its theme and its goal.